diff --git a/src/session/model/notifications/notifications_settings.rs b/src/session/model/notifications/notifications_settings.rs
index 256d9eed..8778cd78 100644
--- a/src/session/model/notifications/notifications_settings.rs
+++ b/src/session/model/notifications/notifications_settings.rs
@@ -54,6 +54,9 @@ mod imp {
         /// The global setting about which messages trigger notifications.
         #[property(get, builder(NotificationsGlobalSetting::default()))]
         pub global_setting: Cell<NotificationsGlobalSetting>,
+        /// The list of keywords that trigger notifications.
+        #[property(get)]
+        pub keywords_list: gtk::StringList,
     }
 
     #[glib::object_subclass]
@@ -211,6 +214,11 @@ impl NotificationsSettings {
         } else {
             self.set_global_setting_inner(NotificationsGlobalSetting::MentionsOnly);
         }
+
+        let keywords = spawn_tokio!(async move { api.enabled_keywords().await })
+            .await
+            .unwrap();
+        self.update_keywords_list(&keywords);
     }
 
     /// Set whether notifications are enabled for this session.
@@ -293,6 +301,91 @@ impl NotificationsSettings {
         self.imp().global_setting.set(setting);
         self.notify_global_setting();
     }
+
+    /// Update the local list of keywords with the remote one.
+    fn update_keywords_list<'a>(&self, keywords: impl IntoIterator<Item = &'a String>) {
+        let list = &self.imp().keywords_list;
+        let mut diverges_at = None;
+
+        let keywords = keywords.into_iter().map(|s| s.as_str()).collect::<Vec<_>>();
+        let new_len = keywords.len() as u32;
+        let old_len = list.n_items();
+
+        // Check if there is any keyword that changed, was moved or was added.
+        for (pos, keyword) in keywords.iter().enumerate() {
+            if Some(*keyword)
+                != list
+                    .item(pos as u32)
+                    .and_downcast::<gtk::StringObject>()
+                    .map(|o| o.string())
+                    .as_deref()
+            {
+                diverges_at = Some(pos as u32);
+                break;
+            }
+        }
+
+        // Check if keywords were removed.
+        if diverges_at.is_none() && old_len > new_len {
+            diverges_at = Some(new_len);
+        }
+
+        let Some(pos) = diverges_at else {
+            // Nothing to do.
+            return;
+        };
+
+        let additions = &keywords[pos as usize..];
+        list.splice(pos, old_len.saturating_sub(pos), additions)
+    }
+
+    /// Remove a keyword from the list.
+    pub async fn remove_keyword(&self, keyword: String) -> Result<(), NotificationSettingsError> {
+        let Some(api) = self.api() else {
+            error!("Cannot update notifications settings when API is not initialized");
+            return Err(NotificationSettingsError::UnableToUpdatePushRule);
+        };
+
+        let api_clone = api.clone();
+        let keyword_clone = keyword.clone();
+        let handle = spawn_tokio!(async move { api_clone.remove_keyword(&keyword_clone).await });
+
+        if let Err(error) = handle.await.unwrap() {
+            error!("Failed to remove notification keyword `{keyword}`: {error}");
+            return Err(error);
+        }
+
+        let keywords = spawn_tokio!(async move { api.enabled_keywords().await })
+            .await
+            .unwrap();
+        self.update_keywords_list(&keywords);
+
+        Ok(())
+    }
+
+    /// Add a keyword to the list.
+    pub async fn add_keyword(&self, keyword: String) -> Result<(), NotificationSettingsError> {
+        let Some(api) = self.api() else {
+            error!("Cannot update notifications settings when API is not initialized");
+            return Err(NotificationSettingsError::UnableToUpdatePushRule);
+        };
+
+        let api_clone = api.clone();
+        let keyword_clone = keyword.clone();
+        let handle = spawn_tokio!(async move { api_clone.add_keyword(keyword_clone).await });
+
+        if let Err(error) = handle.await.unwrap() {
+            error!("Failed to add notification keyword `{keyword}`: {error}");
+            return Err(error);
+        }
+
+        let keywords = spawn_tokio!(async move { api.enabled_keywords().await })
+            .await
+            .unwrap();
+        self.update_keywords_list(&keywords);
+
+        Ok(())
+    }
 }
 
 impl Default for NotificationsSettings {
diff --git a/src/session/view/account_settings/notifications_page.rs b/src/session/view/account_settings/notifications_page.rs
index b74e3b9b..9ea235cd 100644
--- a/src/session/view/account_settings/notifications_page.rs
+++ b/src/session/view/account_settings/notifications_page.rs
@@ -1,17 +1,22 @@
 use adw::{prelude::*, subclass::prelude::*};
 use gettextrs::gettext;
-use gtk::{glib, glib::clone, CompositeTemplate};
+use gtk::{gio, glib, glib::clone, CompositeTemplate};
 use tracing::error;
 
 use crate::{
     components::{LoadingBin, Spinner},
+    i18n::gettext_f,
     session::model::{NotificationsGlobalSetting, NotificationsSettings},
     spawn, toast,
-    utils::BoundObjectWeakRef,
+    utils::{BoundObjectWeakRef, DummyObject},
 };
 
 mod imp {
-    use std::{cell::Cell, marker::PhantomData};
+    use std::{
+        cell::{Cell, RefCell},
+        collections::HashMap,
+        marker::PhantomData,
+    };
 
     use glib::subclass::InitializingObject;
 
@@ -41,6 +46,13 @@ mod imp {
         pub global_mentions_bin: TemplateChild<LoadingBin>,
         #[template_child]
         pub global_mentions_radio: TemplateChild<gtk::CheckButton>,
+        #[template_child]
+        pub keywords: TemplateChild<gtk::ListBox>,
+        #[template_child]
+        pub keywords_add_entry: TemplateChild<adw::EntryRow>,
+        #[template_child]
+        pub keywords_add_bin: TemplateChild<LoadingBin>,
+        pub keywords_suffixes: RefCell<HashMap<glib::GString, LoadingBin>>,
         /// The notifications settings of the current session.
         #[property(get, set = Self::set_notifications_settings, explicit_notify)]
         pub notifications_settings: BoundObjectWeakRef<NotificationsSettings>,
@@ -76,7 +88,17 @@ mod imp {
     }
 
     #[glib::derived_properties]
-    impl ObjectImpl for NotificationsPage {}
+    impl ObjectImpl for NotificationsPage {
+        fn constructed(&self) {
+            self.parent_constructed();
+            let obj = self.obj();
+
+            self.keywords_add_entry
+                .connect_changed(clone!(@weak obj => move |_| {
+                    obj.update_keywords();
+                }));
+        }
+    }
 
     impl WidgetImpl for NotificationsPage {}
     impl PreferencesPageImpl for NotificationsPage {}
@@ -116,6 +138,24 @@ mod imp {
                         global_setting_handler,
                     ],
                 );
+
+                let extra_items = gio::ListStore::new::<glib::Object>();
+                extra_items.append(&DummyObject::new("add"));
+
+                let all_items = gio::ListStore::new::<glib::Object>();
+                all_items.append(&settings.keywords_list());
+                all_items.append(&extra_items);
+
+                let flattened_list = gtk::FlattenListModel::new(Some(all_items));
+                self.keywords.bind_model(
+                    Some(&flattened_list),
+                    clone!(@weak obj => @default-return { adw::ActionRow::new().upcast() }, move |item| obj.create_keyword_row(item)),
+                );
+            } else {
+                self.keywords.bind_model(
+                    Option::<&gio::ListModel>::None,
+                    clone!(@weak obj => @default-return { adw::ActionRow::new().upcast() }, move |item| obj.create_keyword_row(item)),
+                );
             }
 
             obj.update_account();
@@ -186,6 +226,7 @@ impl NotificationsPage {
 
         // Other sections will be disabled or not.
         self.update_global();
+        self.update_keywords();
     }
 
     /// Update the section about global.
@@ -203,6 +244,24 @@ impl NotificationsPage {
         imp.global.set_sensitive(sensitive);
     }
 
+    /// Update the section about keywords.
+    fn update_keywords(&self) {
+        let Some(settings) = self.notifications_settings() else {
+            return;
+        };
+        let imp = self.imp();
+
+        let sensitive = settings.account_enabled() && settings.session_enabled();
+        imp.keywords.set_sensitive(sensitive);
+
+        if !sensitive {
+            // Nothing else to update.
+            return;
+        }
+
+        imp.keywords_add_bin.set_sensitive(self.can_add_keyword());
+    }
+
     fn set_account_loading(&self, loading: bool) {
         self.imp().account_loading.set(loading);
         self.notify_account_loading();
@@ -291,4 +350,145 @@ impl NotificationsPage {
             obj.update_global();
         }));
     }
+
+    /// Create a row in the keywords list for the given item.
+    fn create_keyword_row(&self, item: &glib::Object) -> gtk::Widget {
+        let imp = self.imp();
+
+        if let Some(string_obj) = item.downcast_ref::<gtk::StringObject>() {
+            let keyword = string_obj.string();
+            let row = adw::ActionRow::builder().title(keyword.clone()).build();
+
+            let suffix = LoadingBin::new();
+            let remove_button = gtk::Button::builder()
+                .icon_name("close-symbolic")
+                .valign(gtk::Align::Center)
+                .halign(gtk::Align::Center)
+                .css_classes(["flat"])
+                .tooltip_text(gettext_f("Remove “{keyword}”", &[("keyword", &keyword)]))
+                .build();
+            remove_button.connect_clicked(clone!(@weak self as obj, @weak row => move |_| {
+                obj.remove_keyword(row.title());
+            }));
+            suffix.set_child(Some(remove_button));
+
+            row.add_suffix(&suffix);
+            // We need to keep track of suffixes to change their loading state.
+            imp.keywords_suffixes.borrow_mut().insert(keyword, suffix);
+
+            row.upcast()
+        } else {
+            // It can only be the dummy item to add a new keyword.
+            imp.keywords_add_entry.clone().upcast()
+        }
+    }
+
+    /// Remove the given keyword.
+    fn remove_keyword(&self, keyword: glib::GString) {
+        let Some(settings) = self.notifications_settings() else {
+            return;
+        };
+
+        let Some(suffix) = self.imp().keywords_suffixes.borrow().get(&keyword).cloned() else {
+            return;
+        };
+
+        suffix.set_is_loading(true);
+
+        spawn!(
+            clone!(@weak self as obj, @weak settings, @weak suffix => async move {
+                if settings.remove_keyword(keyword.to_string()).await.is_err() {
+                    toast!(
+                        obj,
+                        gettext("Could not remove notification keyword")
+                    );
+                } else {
+                    // The row should be removed.
+                    obj.imp().keywords_suffixes.borrow_mut().remove(&keyword);
+                }
+
+                suffix.set_is_loading(false);
+            })
+        );
+    }
+
+    /// Whether we can add the keyword that is currently in the entry.
+    fn can_add_keyword(&self) -> bool {
+        let imp = self.imp();
+
+        // Cannot add a keyword is section is disabled.
+        if !imp.keywords.is_sensitive() {
+            return false;
+        }
+
+        // Cannot add a keyword if a keyword is already being added.
+        if imp.keywords_add_bin.is_loading() {
+            return false;
+        }
+
+        let text = imp.keywords_add_entry.text().to_lowercase();
+
+        // Cannot add an empty keyword.
+        if text.is_empty() {
+            return false;
+        }
+
+        // Cannot add a keyword without the API.
+        let Some(settings) = self.notifications_settings() else {
+            return false;
+        };
+
+        // Cannot add a keyword that already exists.
+        let keywords_list = settings.keywords_list();
+        for keyword_obj in keywords_list.iter::<glib::Object>() {
+            let Ok(keyword_obj) = keyword_obj else {
+                break;
+            };
+
+            if let Some(keyword) = keyword_obj
+                .downcast_ref::<gtk::StringObject>()
+                .map(|o| o.string())
+            {
+                if keyword.to_lowercase() == text {
+                    return false;
+                }
+            }
+        }
+
+        true
+    }
+
+    /// Add the keyword that is currently in the entry.
+    #[template_callback]
+    fn add_keyword(&self) {
+        let Some(settings) = self.notifications_settings() else {
+            return;
+        };
+        if !self.can_add_keyword() {
+            return;
+        }
+        let imp = self.imp();
+
+        imp.keywords_add_entry.set_sensitive(false);
+        imp.keywords_add_bin.set_is_loading(true);
+
+        spawn!(clone!(@weak self as obj, @weak settings => async move {
+            let imp = obj.imp();
+            let keyword = imp.keywords_add_entry.text().into();
+
+            if settings.add_keyword(keyword).await.is_err() {
+                toast!(
+                    obj,
+                    gettext("Could not add notification keyword")
+                );
+            } else {
+                // Adding the keyword was successful, reset the entry.
+                imp.keywords_add_entry.set_text("");
+            }
+
+            imp.keywords_add_bin.set_is_loading(false);
+            imp.keywords_add_entry.set_sensitive(true);
+            obj.update_keywords();
+        }));
+    }
 }
diff --git a/src/session/view/account_settings/notifications_page.ui b/src/session/view/account_settings/notifications_page.ui
index c7d854a8..e6fd1660 100644
--- a/src/session/view/account_settings/notifications_page.ui
+++ b/src/session/view/account_settings/notifications_page.ui
@@ -93,5 +93,38 @@
         </child>
       </object>
     </child>
+    <child>
+      <object class="AdwPreferencesGroup">
+        <property name="title" translatable="yes">Keywords</property>
+        <property name="description" translatable="yes">Messages that contain one of these keywords trigger notifications. Matching on these keywords is case-insensitive.</property>
+        <child>
+          <object class="GtkListBox" id="keywords">
+            <style>
+              <class name="boxed-list"/>
+            </style>
+          </object>
+        </child>
+      </object>
+    </child>
   </template>
+  <object class="AdwEntryRow" id="keywords_add_entry">
+    <property name="title" translatable="yes">Add Keyword…</property>
+    <signal name="entry-activated" handler="add_keyword" swapped="yes"/>
+    <child>
+      <object class="LoadingBin" id="keywords_add_bin">
+        <property name="child">
+          <object class="GtkButton">
+            <property name="icon-name">add-symbolic</property>
+            <property name="valign">center</property>
+            <property name="halign">center</property>
+            <property name="tooltip-text" translatable="yes">Add Keyword</property>
+            <signal name="clicked" handler="add_keyword" swapped="true"/>
+            <style>
+              <class name="flat"/>
+            </style>
+          </object>
+        </property>
+      </object>
+    </child>
+  </object>
 </interface>
diff --git a/src/utils/dummy_object.rs b/src/utils/dummy_object.rs
new file mode 100644
index 00000000..fc89ff9b
--- /dev/null
+++ b/src/utils/dummy_object.rs
@@ -0,0 +1,37 @@
+use gtk::{glib, prelude::*, subclass::prelude::*};
+
+mod imp {
+    use std::cell::RefCell;
+
+    use super::*;
+
+    #[derive(Debug, Default, glib::Properties)]
+    #[properties(wrapper_type = super::DummyObject)]
+    pub struct DummyObject {
+        /// The identifier of this item.
+        #[property(get, set)]
+        pub id: RefCell<String>,
+    }
+
+    #[glib::object_subclass]
+    impl ObjectSubclass for DummyObject {
+        const NAME: &'static str = "DummyObject";
+        type Type = super::DummyObject;
+    }
+
+    #[glib::derived_properties]
+    impl ObjectImpl for DummyObject {}
+}
+
+glib::wrapper! {
+    /// A dummy GObject.
+    ///
+    /// It can be used for example to add extra widgets in a list model and can be identified with its ID.
+    pub struct DummyObject(ObjectSubclass<imp::DummyObject>);
+}
+
+impl DummyObject {
+    pub fn new(id: &str) -> Self {
+        glib::Object::builder().property("id", id).build()
+    }
+}
diff --git a/src/utils/mod.rs b/src/utils/mod.rs
index 78df6ebe..11da7544 100644
--- a/src/utils/mod.rs
+++ b/src/utils/mod.rs
@@ -1,5 +1,6 @@
 //! Collection of common methods and types.
 
+mod dummy_object;
 mod expression_list_model;
 pub mod macros;
 pub mod matrix;
@@ -27,7 +28,7 @@ use once_cell::sync::{Lazy, OnceCell};
 use regex::Regex;
 use tracing::error;
 
-pub use self::expression_list_model::ExpressionListModel;
+pub use self::{dummy_object::DummyObject, expression_list_model::ExpressionListModel};
 use crate::RUNTIME;
 
 /// Returns an expression that is the and’ed result of the given boolean